Developing your own beauty brand has the potential to drive incremental profit and inject new energy back to your main brand. The race within beauty is just getting started, we believe that the ability to embrace and execute on this opportunity is a major factor for future success.
Developing your own beauty brand means that you take control and benefit from the entire value chain. The outcome is an opportunity to test in a real purchase environment, interlinked product and brand development, more agile trend adaptation, means that we can be faster, better and more cost efficient.
Private label should not be the typical ”cheap products with loveless design". We believe its ambition should be to take on the market leading brands. This applies no matter if you solely are competing with price and packaging design, or have the full on branding and communication ambition.
Our integrated mix of product and brand development is what makes Balmid Brand's offering unique within beauty.
Proactively developing our partner’s beauty offerings.
Strategy, Concepts, Visual identity/tonality, Packaging design, Content development.
Identification/development of partners to drive growth.
PRODUCT & SUPPLY DEVELOPMENT
Worldwide supplier network provides flexibility in terms of product, pricing, quality and assortment width. In- house R&D Team.
LOGISTICS / PLANNER FUNCTION & WAREHOUSING:
Extensive knowledge and risk control over the entire value chain.
QUALITY & ENVIRONMENTAL CERTIFICATES:
In-house expertise and consultancy.
PARTNERS, NOT SUPPLIERS
No matter if we are developing products or building brands together, we believe that a fruitful relationship is built on a mutual understanding of each others business. We are your proactive partner that does more that just deliver a product, we want to take part in the responsibility of your success.
TAILORED, NOT STANDARDIZED
One size fits all is not often the best solution, especially in the fast paced beauty industry where trends rapidly replace one another. Adapting to our partner’s specific needs is a cornerstone in creating successful results. This means testing, tweaking and rethinking to create the best solution.
If we take on the role as a full service provider, we can drive product and brand development in parallel, hence, infusing each workflow with the other perspective to create even stronger solutions. Also, you don’t need a in-house team to develop the beauty category, your focus is on directing us to come up with a brand and offering tailored to your specific situation.
SKIN CARE TOOLS
BODY CARE TOOLS
HAIR & BODY CARE
MANICURE & PEDICURE
TRAVEL & OTHER
OFFICE: ELEKTRAVÄGEN 22,
LOGISTICS: ELEKTRAVÄGEN 20,
126 30 HÄGERSTEN, SWEDEN
TEL. +46 8 442 77 00
PROJECT INQUIRIES: MARTIN.RIDDERFORS@BALMID.COM GENERAL INQUIRIES: CARL.EGEBERG@BALMID.COM
STOCKHOLM & HONG KONG