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YOUR PRIVATE LABEL PARTNER WITHIN BEAUTY
FROM PRODUCT TO BRAND DEVELOPMENT

BB_1.10

THE BEAUTY RACE IS ON!

Developing your own beauty brand has the potential to drive incremental profit and inject new energy back to your main brand. The race within beauty is just getting started, we believe that the ability to embrace and execute on this opportunity is a major factor for future success.

TAKE CONTROL!

Developing your own beauty brand means that you take control and benefit from the entire value chain. The outcome is an opportunity to test in a real purchase environment, interlinked product and brand development, more agile trend adaptation, means that we can be faster, better and more cost efficient.

BB_3.9
BB_2_3

PRIVATE LABEL 2.0

Private label should not be the typical ”cheap products with loveless design". We believe its ambition should be to take on the market leading brands. This applies no matter if you solely are competing with price and packaging design, or have the full on branding and communication ambition. 

WHAT WE DO

Our integrated mix of product and brand development is what makes Balmid Brand's offering unique within beauty.

BRAND DEVELOPMENT

OFFERING DEVELOPMENT:
Proactively developing our partner’s beauty offerings.

BRAND DEVELOPMENT:
Strategy, Concepts, Visual identity/tonality, Packaging design, Content development.

COLLABORATIONS/PARTNERSHIPS:
Identification/development of partners to drive growth.

PRODUCT & SUPPLY DEVELOPMENT

PRODUCT DEVELOPMENT:
Worldwide supplier network provides flexibility in terms of product, pricing, quality and assortment width. In- house R&D Team.

LOGISTICS / PLANNER FUNCTION & WAREHOUSING:
Extensive knowledge and risk control over the entire value chain.

QUALITY & ENVIRONMENTAL CERTIFICATES:
In-house expertise and consultancy.

OUR WAYS OF WORKING

OUR WAYS OF WORKING

PARTNERS, NOT SUPPLIERS
No matter if we are developing products or building brands together, we believe that a fruitful relationship is built on a mutual understanding of each others business. We are your proactive partner that does more that just deliver a product, we want to take part in the responsibility of your success.

TAILORED, NOT STANDARDIZED
One size fits all is not often the best solution, especially in the fast paced beauty industry where trends rapidly replace one another. Adapting to our partner’s specific needs is a cornerstone in creating successful results. This means testing, tweaking and rethinking to create the best solution.

TURNKEY SOLUTION
If we take on the role as a full service provider, we can drive product and brand development in parallel, hence, infusing each workflow with the other perspective to create even stronger solutions. Also, you don’t need a in-house team to develop the beauty category, your focus is on directing us to come up with a brand and offering tailored to your specific situation.

CATEGORIES WE WORK WITH

CATEGORIES WE WORK WITH

MAKEUP TOOLS

SKIN CARE TOOLS

BODY CARE TOOLS

COSMETICS

SKIN CARE

HAIR & BODY CARE

HAIR TOOLS

HAIR ACCESSORIES

MANICURE & PEDICURE

SPA PRODUCTS

HYGIENE

TRAVEL & OTHER

TYPE OF PARTNERS

BEAUTY & FASHION RETAILERS - DRUGSTORES/PHARMACIES - BRAND OWNERS - INFLUENCERS - START-UPS

THINKING ABOUT LAUNCHING YOUR OWN BEAUTY BRAND?
WE ARE ALL EARS.

HEAD OFFICE
BALMID AB

OFFICE: ELEKTRAVÄGEN 22,
LOGISTICS: ELEKTRAVÄGEN 20,
126 30 HÄGERSTEN, SWEDEN
TEL. +46 8 442 77 00
PROJECT INQUIRIES: MARTIN.RIDDERFORS@BALMID.COM GENERAL INQUIRIES: CARL.EGEBERG@BALMID.COM

HONG KONG OFFICE
BALMID ASIA LTD

UNIT 601, 6/F KNUTSFORD COMMERCIAL BUILDING
4-5 KNUTSFORD TERRACE
TSIM SHA TSUI, KOWLOON, HONG KONG
TEL. (852) 2169 0123
DENISE@BALMID.COM

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SINCE 1989 
STOCKHOLM & HONG KONG