Developing your own beauty brand has the potential to drive incremental profit and inject new energy back to your main brand. The race within beauty is just getting started, we believe that the ability to embrace and execute on this opportunity is a major factor for future success.
Developing your own beauty brand means that you take control and benefit from the entire value chain. The outcome is an opportunity to test in a real purchase environment, interlinked product and brand development, more agile trend adaptation, means that we can be faster, better and more cost efficient.
Private label should not be the typical ”cheap products with loveless design". We believe its ambition should be to take on the market leading brands. This applies no matter if you solely are competing with price and packaging design, or have the full on branding and communication ambition.
STOCKHOLM & HONG KONG